These Meat Snacks Have a Classy Look

by Natalie Mouradian on 04/25/2017 | 3 Minute Read

Editorial photograph

andstudio designed the elegant packaging for The Meat Makers, a high-end jerky line of products.

“Meat Makers welcome you to experience a bite of dried meat full of various flavours. Each product contains a rich, unique flavour, no additives or artificial flavour enhancers, a well balanced combination of spices, and a moist texture to tease your taste buds. It comes in a few flavors including Raw Fruit, Cayenne Pepper, and Smoked Paprika.”

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“We helped a small company from Lithuania conquer Western Europe. It was very exciting to create this brand from scratch, because the client wanted to break all the rules in order to create a new category of products - jerky meat bars. An opportunity was identified to broaden the appeal of the brand by targeting ‘Healthy Discoverers’. Our design solution centers around the celebration of delicious, raw and rustic food using sumptuous, editorial-style food photography shot top down by Martyna Jovaisaite, with the juicy, grilled meat presented in a natural and un-staged way.”

Editorial photograph

Designed by: andstudio Art direction: Augustinas Paukštė Designer: Zigmas Vagonis Food styling and photography: Martyna Jovaišaitė Product Shoot: Martyna Jovaišaitė Client: Meat makers Country: Lithuania

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