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Student Concept

Sergeant Sparrow is the Star of This Craft Beer Concept

by Natalie Mouradian on 04/06/2017 | 3 Minute Read

Sergeant Sparrow Brew Co. is a conceptual craft brew brand from Nebojsa Matkovic. The majority of the labels for the beer feature Sergeant Sparrow himself, complete with detailed illustrations telling a story of war. Overall the concept is unique in this narrative aspect and each bottle is intriguing to look at. 

“Sergeant Sparrow Brew Co. is a Hempton based beer company. In 1976 Sparrow formed a Hedonist squad with one mission, to serve freedom by brewing quality craft beer. 

Just kidding... 

I was blown away by creativity in craft beer industry and I wanted to make my own brand. It all started with a logo design practice and expanded into a 'Heavy Artillery' 'limited edition six pack.'"


Designed By: Nebojsa Matkovic
Location: Serbia

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