Vendors line the halls of Fancy Food Fest

A Mystical Magic 8 Ball that will Give You Brutally Honest Answers

by Theresa Christine Johnson on 04/04/2017 | 3 Minute Read

A total throwback, with a twist. As if magic 8 balls weren’t already amazing gadgets that will instantly take you back to your childhood, J. Walter Thompson designed a gift that gives it a fun update, specifically for creatives.

“Sometimes creative teams need a little extra help finding inspiration for great ideas. Knowing this, the photography rep 'Coup & Co.' wanted to gift agency creatives with something memorable and useful; a lens to peer through in their search for answers.”

“So we created a magic 8-ball for creatives that provides answers to their burning questions and perhaps, inspiration. One thing is certain: it’s not your ordinary ‘yes’ or ‘no’ 8-ball. This prophet’s tool endows the creative with clairvoyance in a language they’re sure to understand: agency-speak. Likewise, every aspect of the design speaks to the mystical, often unexplainable way great ideas come about, and promises Coup & Co. is ready to help.”


Designed by: J. Walter Thompson

Chief Creative Officer: Ryan Spelliscy

Creative Director: Yen Chu

Design Director: Rasna Jaswal

Copywriter: Cam Garbutt

Client: Coup & Co.

Printer: Flash Reproductions

You may also like