A Mystical Magic 8 Ball that will Give You Brutally Honest Answers
by Theresa Christine Johnson on 04/04/2017 | 3 Minute Read
A total throwback, with a twist. As if magic 8 balls weren’t already amazing gadgets that will instantly take you back to your childhood, J. Walter Thompson designed a gift that gives it a fun update, specifically for creatives.
“Sometimes creative teams need a little extra help finding inspiration for great ideas. Knowing this, the photography rep 'Coup & Co.' wanted to gift agency creatives with something memorable and useful; a lens to peer through in their search for answers.”
“So we created a magic 8-ball for creatives that provides answers to their burning questions and perhaps, inspiration. One thing is certain: it’s not your ordinary ‘yes’ or ‘no’ 8-ball. This prophet’s tool endows the creative with clairvoyance in a language they’re sure to understand: agency-speak. Likewise, every aspect of the design speaks to the mystical, often unexplainable way great ideas come about, and promises Coup & Co. is ready to help.”
Designed by: J. Walter Thompson
Chief Creative Officer: Ryan Spelliscy
Creative Director: Yen Chu
Design Director: Rasna Jaswal
Copywriter: Cam Garbutt
Client: Coup & Co.
Printer: Flash Reproductions