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A Wine Holiday Gift Set That Captures the Feeling of Togetherness

by Natalie Mouradian on 04/05/2017 | 2 Minute Read

Although Christmas has been over for awhile, we can still appreciate the thoughtful designs that went into creating memorable gifts for the holiday season. SUBMACHINE designed the packaging for this Hungarian wine gift set. The simple flat-style illustrations reference the jovial feeling of celebrating togetherness that the holiday season brings.

"We were invited by BORTÁRSASÁG, the largest Hungarian wine merchant, to pitch an idea for their 2016 Christmas packaging. We won the commission and developed the concept to cover 1, 2, and 3-bottle set boxes, as well as a matching paper bag."


Art Direction/Graphic Design: SUBMACHINE
Typeface: Avenir, Linotype
Photography: Ákos Polgárdi
Location: Budapest, Hungary

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