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20 Inspiring Packaging Designs for Products that do Social Good

by Elizabeth Freeman on 03/23/2017 | 24 Minute Read

We are living in an age of companies built for social good. To some, it is merely a trendy marketing gimmick, to other brands it is a genuine guiding philosophy. But consumers can tell the difference. As we dive further into the 2017 Trend Report, we've rounded up 20 of the most inspiring packaging designs for products that aim to do some good in this world.

Read the 2017 Trend Report.

Having clean drinking water has become more of an issue this past year than ever before with states in the US like Michigan unable to maintain health conditions due to contaminated water. Knowing such a devastating matter was effecting thousands of lives, 120WaterAudit wanted to help. In collaboration with Co-motion Studio, they created and packaged a water testing kit for businesses and consumers. The kit provides a convenient way to frequently test your water for unhealthy contaminants. 

Designed by Co-motion Studio

Country: United States


Whip up your next martini or Tom Collins with a gin that also supports charitable foundations. Elephant Gin is a crisp-tasting spirit with notes of juniper and pine, and funds go towards helping the Big Life Foundation’s Ranger Club and Space For Elephants Foundation.

Via: Elephant Gin


You’ve only got 26 chances to grab one of these woodblocks. The Designers Foundry designed the packaging for Collector's Edition Function Woodblocks, which are auctioned off to benefit cancer research. The kraft box reflects the product inside, while red foil adds a splash of color and intrigue. Tissue paper enhances the opening experience and adds to how special each and every letter truly is.

Designed by The Designers Foundry

Country: New Zealand


Drink coffee and do good, all in the same sip. Imaginaria Creative developed the packaging for Charity Beans, a line of premium coffee beans that consumers can enjoy even more knowing that some of the proceeds go to charity. Charity Beans offers an impressive lineup of coffee, including chocolate hazelnut, Ethiopian beans, and a breakfast blend. Their wide variety allows any coffee lover to find just what they’re looking for, and their cafe even offers some non-coffee options and food. 

Designed by Imaginaria Creative

Country: United States


They got soul. The Soulfull Project, a new PBC (a wholly owned subsidiary of Campbells), hired Soulsight to develop the Soulfull Project—a food brand that also gives back to the community and helps those in need. The Soulfull Project works in two parts. First, they provide nourishing food to those who purchase their products. Second, they make donations to food banks to help those who are less fortunate.

Designed by Soulsight

Country: United States


PLANT is a line of apothecary goods that will make you feel good, inside and out. Not only are the products comprised entirely of natural ingredients, but they’re made with the help of disabled adults who work at the nonprofit BKLYN UNLTD workshop. 



Even though the Summer Olympics just ended, celebrations are still going on. So grab a limited edition coke can and hit an Olympics-themed party in honor of the 558 athletes who completed in Rio!  Wrapped in a ribbon of the games colors, each can tributes an individual sport with a silhouette of an athlete above the iconic Coca-Cola logo. Representing the 46 gold and 37 silver medals the United States has won, diet coke is packaged in silver and gold cans alongside the standard red and black cans for Coca-Cola and Coca-Cola Zero. 

Designed by Coca-Cola

Country: United States


This pen is like no other! Designed by Marcel Sydney and Graviky Labs, air pollution is transformed into ink through a series of tools that attach to pollution emitters like the tailpipes of cars. Once in place, the device captures any raw carbon and soot that might seep into the air. That is then put through a purification process to ensure its safe for anyone to use.

Designed by Marcel Sydney

Country: Australia 


It doesn’t get much better for the environment than this. BIOZ GREEN is a line of cleaning supplies that you can feel good about using in your home—you won’t be using nasty chemicals and you won’t be harming animals. Estúdio Caxa developed the packaging for this bright and contemporary line of cleaning products that doesn’t force you to sacrifice your values.

Designed by Estúdio Caxa

Country: Brazil


Wherever you go in the world, there’s one thing you’ll almost always find easily: beer. Holic Design Studio developed the branding and packaging for Folks Craft Brewery in order to celebrate people from all walks of life enjoying a nice, cold brew.

Designed by Holic Design Studio

Country: Brazil


Get ready for something legendary. Neil Patrick Harris teamed up with Theory 11 to create an exquisite deck of playing cards that are a clear tribute to his passions of mystery, magic, games, and theater. The NPH Playing Cards aren’t just beautiful, though—for every deck purchased, $1 will be donated to the (RED) fight against AIDS.

Via: Theory 11

Art Direction: Neil Patrick Harris


PepsiCo has announced its brand-new product set to launch February 2017 in the United States. A premium bottled water called LIFEWTR “fuses creativity and design to serve as a source of inspiration, as well as hydration, to usher in a new era of thirst quenchers.” Its brand identity will serve as a blank canvas for labels designed by up and coming artists to provide exposure in a broad scale to the worlds of graphic design, photography, fine arts, and more. 

Designed by In-house Pepsico

Country: United States


Lather, rinse, repeat. With Ethique you can feel good about caring for your body, knowing that you’re using shampoos, conditioners, and soaps that are all natural and free from any plastic packaging.

Brianne West founded Ethique not because she had a deep passion for makeup or cosmetics but because she loves science and the environment. Because plastic tends to end up in landfills and can take centuries to decompose, creating plastic-free bath products only made sense. Ethique’s products also save water—some conditioners are made up of 90 percent water, so the company’s bath products can save about a liter of water per bar. And since the products are incredibly concentrated, they tend to last longer (actually up to five times longer) than a traditional bottle of shampoo or body wash.

Designed by Ethique

Country: New Zealand


Vertical Water is a maple water on a mission that is taking over the natural alternative water category. Created by Feronia Forests, the brains behind Sustainable Full ForestryTM, Vertical Water is a delicious, sustainably tapped maple water whose core mission is to preserve U.S. forestland through a radical new model for conservation. 

Designed by BRIGADE

Country: United States


ECOS has a new look! This line of soaps is made for you with nature in mind, generating no waste and using renewable energy. Liquid Pixel Studio and ECOS Design Team redesigned the soaps for a vibrant, lively appearance that would make the refreshing ingredients stand out.

Designed by Liquid Pixel Studio and ECOS Design Team

Country: United States


The perfect holiday gift for some R&R. Aroma Lab developed these fantastic gifts for the home that will transport you right into nature. And because they care about nature and the environment, 5% of the price of each product is donated for the protection of wild forest animals.

Designed by Aroma Lab

Country: Lithuania 


Lil-Lets has unveiled a bold new brand identity and pack design, designed by incumbent agency partner, BrandOpus. 

Following a strategic review of the brand, Lil-Lets, the leading non-applicator tampon brand in the UK and South Africa, has moved away from its ‘discreet’ positioning to a bolder and more refreshing approach to sanitary protection. 

The new design celebrates Lil-Lets’ new brand personality and superior products, which are designed by women, for women. 

Designed by BrandOpus

Country: United Kingdom


Every October, countless campaigns talk to us about the awareness and detection of breast cancer. But what do you say to someone who has just been diagnosed? That’s the insight behind Rethink Breast Cancer’s latest initiative that recognizes the communication gap between women with breast cancer and the people who care about them. So, rather than try to fill that gap with flowers and greeting cards, Rethink Breast Cancer set out to give them the care and understanding they really need. 

Designed by Lg2

Country: Canada


It seems like a no-brainer, right? A compost bin that can be composted itself. {POST}MODERN Compostable Compost Bin has made it a reality, making it easier to keep food waste from going to the landfill. Platform, Inc. developed the packaging for the starter kits and refills which are designed to hide under the kitchen sink without being noticed.

Designed by Platform, Inc.

Country: United States


 I think we’ve all had that awkward feeling when we check out at the store with a huge 24-pack of toilet paper rolls. While we like to keep our number one and two private, this is some toilet paper you’ll actually enjoy picking up and showing off.  Designed by Craig & Karl, the pop art infused rolls give consumers a refreshingly fun way to store their toilet paper rolls—by actually displaying them to be seen!

Designed by Craig & Karl

Country: United States

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