The Sleek Rebranding of McPherson Guitars
by Natalie Mouradian on 03/20/2017 | 2 Minute Read
McPherson instruments have unmistakable sound and design. This, plus the intense craftsmanship and customization, gave the Duffy team insights into a strategy that brings out the expertise, craft and warmth of the company. It also has an element of the unorthodox, giving the work a unique tone.