Russian studio Just Be Nice designed the packaging for O12 Protein bars. The design focuses on beautifully detailed photography of the ingredients inside each bar, making this a mouthwatering packaging design solution.
“The main direction we’ve taken for this project is to bring the essence of the product to the front of the packaging to focus the customer (who might or might not be an athlete) on what’s relevant. We’ve played with the idea and came up with imagery of the sugar-free and protein-rich ingredients which the protein bars are made of.”
Agency: Just Be Nice
Art Director: Igor Kiselev,
Designer: Alina Vengerskaya
Illustrator: Denis Byvaltsev
Project Manager: Alexandra Petrova
Location: Russia
