This Floral Inspired Ice Cream Will Have You Ready for Spring
by Natalie Mouradian on 03/16/2017 | 2 Minute Read
Given that Spring is somewhat in the air, it seems only fitting that this limited edition Häagen-Dazs packaging is full of florals and bright colors. UK based agency LOVE collaborated with textile designer Kitty McCall to come up with this beautiful design for two new flavors of Häagen-Dazs: Elderflower & Blackcurrant and Rose, Raspberry & Lychee.
"McCall, who has her own brand of textile home-ware, was chosen because her work is bright and bold with a focus on floral and botanical imagery. The lid features Kitty McCall's signature as a mark of craft and the lid colours match the different flavour variants. The latter acts to separate the limited range from the core range so customers can navigate the shelf with ease.
Monochrome branding adds a degree of modernity and stand out to the packs."
"Dave Palmer, LOVE Executive Creative Director, said, 'Flowers by Häagen-Dazs was an opportunity for us to play with a new bold visual language, a new world of taste combinations and a playful tone of voice.'"
"Jennifer Jorgensen, Global Marketing Director for Häagen-Dazs, added, 'Using real flowers in ice cream is truly special and we needed a package that reflected that. The flavours are subtle and sophisticated and the whole experience is truly indulgent. LOVE have created a delightful visual interpretation of the experience of eating Flowers by Häagen-Dazs.'”