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These Holiday Crackers Are Too Cute To Crack Open

by Natalie Mouradian on 02/22/2017 | 3 Minute Read

These holiday crackers are unlike any we've ever seen. Toronto based agency Goods & Services designed these colorful and fun holiday crackers as gifts for their clients. The illustrations are adorable and bring a nice handmade element to the project while also giving each individual cracker its own personality. They're almost too cute to crack open!

"Every year, Goods & Services agency creates a festive holiday gift for our clients; for 2016, our creative team decided to have some fun with holiday crackers." 

"So we searched the globe to capture the most unusual 'giving' holiday creatures. Each cracker includes a story that is unique to its character. Tío De Nadal, a friendly log found in Spain, is beaten with a stick by children on Christmas eve until it poops out small presents. Yule Cat, a notorious feline native to Iceland, pounces and gobbles up farmhands who haven’t finished their winter’s work. Kallikantzaroi, a southeastern European goblin, creates mayhem during the 12 days of Christmas, by souring milk, terrorizing farm animals and generally being a nasty menace. The final character, Namahage, is a New Year’s ogre who storms into Japanese families’ homes and can only be placated by tasty treats."

"To complete the experience, we created an online 'click' game app featuring the characters, with an addictive high-score notification and results messages such as, 'you’ve disappointed everybody.'” 
The gift components included: 
· Octagonal box
· Four crackers
· Four crowns
· 12 button prizes—three for each character
· Online “click” game app


Agency & Client: Goods & Services Branding
Creative Direction: Carey George and Sue McCluskey
Content: Mike Barber and Dylan Schoenmakers
Design: Kristine Planche and Sarah Rafter
Production Designer: Derek Moxon
App development: Jeff Denham
Project Management: Jess Arnold and Alexandra Montgomery
Printing: Flash Reproductions
Location: Toronto, Canada

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