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Alegria is a Joyful Fragrance With Beautiful Packaging

by Natalie Mouradian on 03/13/2017 | 2 Minute Read

Design studio Atelier Nese Nogay created the beautiful packaging for Alegria XVII, a new perfume brand. The design is elegant, light, and airy, which is everything you would want from a signature scent.

"Alegria is a new boutique perfume brand produced in İstanbul. We were asked that the brand reflect the concepts of sacred geometry and the flower of life. While creating the brand, our keywords were luminous, sophisticated, infinite, joy and magical. We started the journey with the motto of 'a new luxury full of joy and a dash of magic.' Alegria XVII is planned to be the first perfume of the series. We used gold emboss and grenadine red, which is the main ingredient of XVII. Other perfumes of the series will be designed accordingly."


Design Studio: Atelier Nese Nogay
Client: Alegria 
Concept photography: Eylül Ezik 
Concept styling: Tarık Gül
Product photography: Fevzi Ondu
Printer: Yelken Ambalaj
Location: Istanbul, Turkey

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