Fast & Fresco Is All About Freshness
by Natalie Mouradian on 03/08/2017 | 3 Minute Read
Fast & Fresco is changing the way we look at fresh soup when we're in a rush. The end result is a packaging solution that highlights the freshness and the appeal of the actual product itself.
"Fresh soups to warm up in the microwave? A new brand is born: Fast & Fresco. Fast & Fresco is a young brand operating in the vegetable market and is distinctive of its cutting edge cooking process which allows the product to keep the freshness of its ingredients. From the name and logotype, to the design of the entire range of packs, a contemporary project was achieved, where style meets the product's freshness."
"The assignment was to build the brand from its foundation, and to find a name that reflects its philosophy and place it in the position of a cool and contemporary product of high quality."
"The solution? To take advantage of the distinctive traits of the brand, being fast and fresh, and build the identity around them. The design and photography has a North European feel, which gives the meals an elegant but warm and appealing look."
Agency: Auge Design
Location: Florence, Italy