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BEVERAGE

Little Wolf Coffee Comes With Some Seriously Heart-Warming Illustrations

by Natalie Mouradian on 01/02/2018 | 4 Minute Read

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Perky Bros designed the packaging for Little Wolf Coffee. The packaging features subtle yet adorable line-work illustrations of a wolf that help give the coffee character.

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“Little Wolf is a small-batch coffee roastery and café led by accountant turned coffee roaster Chris Gatti. Together with his Siberian Husky and best companion River, Little Wolf wants to make specialty coffee a little more friendly and accessible. Passionate and meticulous in craft, they take care to source and roast the highest quality coffee, but maintain that a cup of coffee can only be as good as the company you share it with.”

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“The design’s inspiration is one part science and two parts storybook. The system showcases a methodical, yet quirky typographic system and a restrained icy blue color palette reminiscent of the eyes of a newborn wolf pup. Our protagonist River can be found playfully illustrated throughout the identity as the loyal shopkeep—reminding everyone that specialty coffee shouldn’t be taken too seriously.”

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Designed By: Perky Bros

Location: Nashville, Tennesse

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