Vendors line the halls of Fancy Food Fest

A Traditional Irish Meat Brand Gets a Striking Design Refresh

by Natalie Mouradian on 01/03/2018 | 3 Minute Read

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Irish-based studio Greenhouse has teamed up with Galtee, one of Ireland’s largest meat brands in order to help give them a delightful new modern look.

“Galtee is one of Ireland's largest meat brands. We all grew up with the smell of their rashers crisping on our Nan's stove top. But in recent years it was a somewhat neglected, slotting into the 'value category' and it was realised that it could be so much more.”

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“When we had the opportunity to rejuvenate this brand which is by now almost woven into our national DNA. We knew we had to give it something that only us Irish would get. Enter stage left, the language! The tone of voice on these packs and tied with the brand is colloquial and unmistakably Irish, giving the brand a voice that people can relate to and have a giggle with.

Another large part of this brand is the fact that it does come under a price offering, something that we see gives us an opportunity to give it bags of personality and led us to a bold and considered design that is eye-catching while easy to navigate the myriad of products within the range. With all elements of the pack and brand designed in house we were able to give Galtee it's voice back!”

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Designed By: Greenhouse
Senior Designer: David Walsh
Creative Director: Richie Ryan
Location: Ireland

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