Have a redesign? Enter the Nielsen Design Impact Award
by Jessica Deseo on 12/06/2017 | 1 Minute Read
We are proud to Partner with Nielsen Design Solutions
With our partnership with Nielsen Design Solutions, The Dieline Awards is the only package design awards competition to leverage retail performance data as part of the winner identification process. As a complement to retail data, Nielsen surveys thousands of consumers to assess how well each redesign will address its core communication objective and to gauge purchase preference for the new packages over the old ones.
Nielsen, the global performance management company, believes in the importance of knowing what consumers watch and buy. By studying the habits of consumers in over 100 countries, they offer a complete view of trends and habits around the world. Their work is twofold: exploring how people consume content and uncovering what attracts them to make a purchase. Together, this information offers businesses and brands of all sizes a deep understanding of how to improve their performance.