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Spice Up Your Life With These Striking Freeze-Dried Spices

by Natalie Mouradian on 01/08/2018 | 2 Minute Read

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Étiquette designed the bright and striking packaging for Supergarden, a new Lithuanian brand of freeze-dried spices.

TASK AND SITUATION 

There was no trade for freeze-dried spices in Lithuania until now; it’s a unique product for the country’s market. These goods preserve their smell and all of their energetic as well as nutritious value. Freeze-dried products are more expensive because of their production technology. 

The task was to create design for freeze-dried spices in the premium category while using the client chosen containers. It’s important for the design to help people understand the reasons behind the higher price of these goods. 
 

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GRAPHIC ELEMENTS

The label is quite original in its triangle-shaped cut which captures the customer’s attention and exposes the leafs, granules, or powder. The small additional graphics serve the same purpose. 
 

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COLOURS 

Pastel and rather stifled colours were chosen for the spices, this way communicating the product’s uniqueness and at the same time creating an impression of a slight frost. 

PREMIUM FEEL 

Matt paper was selected for the labels. Tactile varnish on the names of spices contrasts attractively with the matte paper.

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Agency: Étiquette 
Client: Geld Baltic
Art direction: Irmantas Savulionis, Valerija Žilėnienė 
Graphic design: Gabija Platūkytė 
Project management: Estera Tamošaitytė 
Product photoshoot: Vytautas Narkevičius
Location: Lithuania

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