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Beer Malt

The Illustrated Label of This Beer was Inspired By a Shoe Brand

by Natalie Mouradian on 01/11/2018 | 3 Minute Read

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With this brew, the devil’s in the details. Jacson França designed the packaging for Liker Beer. The label looks simple upon first glance, but detailed illustrations add a special touch to this brew.

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“The Liker Beer Collection is an initiative of Liker Shoes from Portão/RS-Brazil. Liker produces hand-made, eco-friendly, vegan and handmade sneakers and espadrilles with style and comfort. Three beer labels, Brown Ale, Weiss and Ipa Indian Pale Ale, were developed in this project proposal, and a surface that encompasses the three proposals to illustrate the espadrilles. The challenge of the project was to put a historical context and at the same time stripped into each label. To finish, hand lettering and more rustic illustrations were developed, also the hand, to accompany the craftsmanship of espadrilles.” 

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“In my view this project is special because it seeks to show a little of the essence of beer, working with three different labels and joining the three in the espadrille, just as beer is a motive for the union of friends for a relaxed conversation, a celebration or simply by group appreciation. In addition to exploring a historical context of each style, bringing information in a relaxed way.”

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Designer: Jacson França

Client: Liker Shoes

Location:  Brazil

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