These Limited Edition Johnnie Walker Whiskey Packs Are Gorgeous
by Natalie Mouradian on 12/18/2017 | 6 Minute Read
As part of Diageo’s Artist Series for 2017, MW Luxury Packaging manufactured a variety of beautifully illustrated packs for Johnnie Walker’s Whiskies. Designed by renowned street artist Tristan Eaton, the packs offer a modern, vibrant twist on the classic Johnnie Walker aesthetic.
The boxes were constructed using high quality rigid board and wrapped in premium pearlised paper stock with a subtle shimmer finish. A rigid front flap folds open to reveal the pearlescent, colour-matched fitment holding the bottle of whisky and two tumblers.
Only returned to the Colours Range in 2016, Johnnie Walker Green Label is a blended whisky with an enthralling depth of flavour. Aged for 15 years, this premium drink is a blend of four mature malt whiskies, and evokes flavours of cut grass, wood smoke, vanilla, and fresh fruit.
Eaton’s striking illustration was inspired by a number of things, but in particular the landscapes and people of Scotland: “I wanted to play with the different palettes and textures of green for this design. The visuals incorporate mystical elements like the northern lights and the flora and wildlife found in Scotland.”
To heighten the visual power of the pack, flashes of green and gold foil detailing were used – the most notable example being the textured “Green Label” branding at the top of the pack.
Starting soft, buttery and sweet on the tongue, before smoothing into a signature smoky finish, this blended whisky revolves around one excellent Scotch single malt: Clynelish. Johnnie Walker’s Gold Label Reserve is a staple of the Colours Range and, as part of Diageo’s Artist Series for 2017, has been honoured with its own limited edition pack.
For Eaton, Johnnie Walker Gold Label Reserve is all about the good times: “I wanted to reflect the idea of an unforgettable, feel-good moment. Joyful emotions are captured in glittering visuals of shining stars, sparkling diamonds and awesome explosions.”
To draw out this theme, the MW team incorporated gold foil detailing into key areas of the pack, and provided tasting notes in a text block on the inner flap. Slip the bottle and tumblers out of their recess, fetch some crushed ice and a slice of orange, and let the celebrations begin!
The design – which reimagines the iconic Johnnie Walker Striding Man as a collage of vintage images in silver and gold hues – sprawls across the front of the box, continuing onto the inner flap. “I have used ornate art deco patterns in my work to reflect Jim Beveridge’s incredible craft,” explains designer Eaton, “And a stag standing proud to symbolise the proud Scottish heritage of Johnnie Walker.”
Carefully placed gold foiling subtly highlights key areas of the design, and gives a sleek, textural finish to the branding elements. The finishing touch is a block of text on the inner flap, detailing this fine whisky’s tasting notes.