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This Oil Brand Features a Beautifully Crafted Infinity Sign

by Natalie Mouradian on 01/24/2018 | 2 Minute Read

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Soyuz ² designed the packaging for Lonson Oils. The design features nice foil detailing in addition to capturing attention with its main infinity sign motif.

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“The startup produces limited edition seed oils under its own ‘Lonson’ brand, using only eco-friendly ingredients with no additives or supplements. The brand’s concept is based on the very notion of cleanness and pureness. It symbolises oil producers perpetual wish to make a product of higher quality, which is reflected in the brand’s visual identity.”

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“The composition is dualistic with a seed and a drop compiled in one. When connected, they create a symbol for infinity and symbolise both the interconnection of nature elements and the continuous repetition of extraction cycles in order to achieve a perfect result.

This conceptual approach is emphasised in production design. Bottles and tables are produced in limited quantities with designer glass and craft hand-embossed paper.”

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Designed By: Soyuz ²
Location: Moscow, Russia

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