Vendors line the halls of Fancy Food Fest

Beer Malt

Mother's Brewing Gets a Fresh New Look That Includes Some Humorous Illustrations

by Natalie Mouradian on 01/22/2018 | 4 Minute Read


Revel Advertising designed the packaging for Mother’s Brewing Company. The design features striking typography paired with humorous illustrations that make these brews stand out.


"Mother's Brewing Company decided it was time for a fresh look for their year-round and seasonal beers after celebrating their fifth year of brewing beers in Springfield, Missouri. The project consisted of redesigning both their labels and packaging with three primary goals: to develop a cohesive look across all labels and carriers; to elevate the brewery's name and brand in current and emerging markets; and to standout at the point of sale in retail stores. We accomplished all three primary objectives all while staying true to the quirky, fun-loving nature that is the Mother's brand. Utilizing a grid structure and a fairly monochromatic color scheme, we were able to raise the visibility at point of sale, as well as provide a cohesive structure for future designs. Tying the layout together was the incorporation of story-style illustration all centered around a fictional "Mother's" world."


Designed By: Revel Advertising
Client: Mother's Brewing Company
Creative Director: Chris Jarratt
Art Director and Designer: Amanda Day
Designer: Michael Peacock
Illustrator: Kendra Miller
Location: Springfield, Missouri

You may also like