Discovery Gin Aims To Be A Spirit From Out of This World
by Natalie Mouradian on 01/17/2018 | 3 Minute Read
Venn Creative created 2017's Cornwall Film Festival identity - and part of the overall project included creating some limited edition gin bottles that are sure to quench your thirst.
“The Festival's theme was Discovery and we were allowed to go pretty wild with the identity. Everyone involved was really keen for this to be a memorable identity that broke out of the expected mould. It all hinged around a trippy space adventure animation we made for them:
During the development the team at CFF came up with the idea of commissioning a gin. We thought it was a perfect fit - Gin has been having this incredible renaissance yet so much of the packaging has a foot in the past. Don't get me wrong, there's some incredibly beautiful stuff out there, but we love the chance to do something a bit different - which I hope we achieved.”
“The design of the festival hinges around these shapes - which represent aspects of the festival - flying through space. We were keen to get that space into the labelling, so keeping it clear was a must. It was a small batch, so despite a small budget we had the luxury of sticking these individual stripes on by hand, to really give them the impression of flying through the bottle.”
“In the end keeping the whole event coherent, but the gin as something that could stand on its own two feet was really important. So despite it being a festival label it's got all the stuff you need to actually sell the gin on the labelling - so the guys at Atlantic Brewery (who showed an incredibly generous spirit when producing these) can sell them if they want without too much change needed.
So space age gin is what we went for. Did we succeed?”