Feel No Guilt Sipping On This Colorful Herbal Drink
by Natalie Mouradian on 01/16/2018 | 2 Minute Read
With the new year here it’s time to get those health goals in check. 24/7 is a herbal drink that promotes a healthy lifestyle with some eye-catching geometric inspired packaging to boot. Indonesian-based agency Visual Cast helped bring this refreshing drink to life.
“A healthy herbal drink tries to penetrate the urban market, aimed for young people with fast-paced lifestyles. The brand needs an appealing name and an eye-catching packaging to stand out in the cluttered supermarket row.”
“24/7 – twenty four seven – is a ready-to-drink herbal beverage positioned for the young and fast-pacing urban lifestyle market, hence the brand name. The product preposition is a simple and healthy lifestyle drink – rather than focusing on the medicated benefit which is surely less appealing for youngsters. So aside from using the word ‘jamu’ (Indonesian traditional drink from herbs) we created a new category called ‘herbal mocktail’.”
“Designs are rotogravure printed on shrink labels, color-coded to the product variant itself, in 7 cylinder. The packaging is made semi-transparently to reveal the liquid’s various colors, which eventually makes the liquid itself a part of the whole packaging design. Both the product and packaging colors are intentionally chosen to create a good combination, while maintaining the natural color of the herb itself. We worked closely with the client product R&D department to pinpoint the exact liquid color that we needed.”