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Student Concept

Feast Your Eyes On This Beautiful Tribute To a Favorited Chinese Toy

by Natalie Mouradian on 01/15/2018 | 2 Minute Read


Student Shuang Wu designed this uniquely bright packaging in order to pay tribute to “Xique”, a toy that had a great amount of popularity in China in the 80s and 90s. The design features a wonderful pop-up book approach in its structure, making for a pleasant opening ceremony.


"’Xique’ was a trending toy back in the 80-90s in China. Most of the younger Chinese generation share a common nostalgia with these toys as well as the good old days. This repackaging project assumes that the toy was put back into production and would be sold as the toy's 35th anniversary special edition. It would be a gift from precious childhood times to all the grown-up young people.

A simple little box opens as a rich and delightful pop-up greeting card. The package itself could also be reused as a wall calendar for 2018.”


Designer: Shuang Wu
School: Rhode Island School of Design

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