These Cans Are One Part Rock & Roll and One Part Craft Beer Propaganda

by Natalie Mouradian on 01/11/2018 | 2 Minute Read

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The Brandit and EBBING Branding + Design teamed up to create this propaganda-inspired craft beer packaging for Unlawful Assembly Brewing Company, a Texas-based brewery.

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“Nothing unites like a great beer.Unlawful Assembly Brewing Company is a new craft brewery atop a three-story, 55,000 sq. ft. European-style food hall in Plano, Texas.Unlawful Assembly promotes the assembly of people, ingredients, and ideas. Driven by a rebellious spirit, the brewery explores nontraditional ingredients, unexpected flavor combinations, and unconventional collaborations, with the kind of reckless optimism that disturbs the peace and the status quo.”

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“‘The can designs for Unlawful Assembly are one part rock and roll, one part craft beer propaganda. They unapologetically rise up to proclaim their unconventional spirit.’ – Matt Ebbing, Ebbing Branding + DesignThe brand development of Unlawful Assembly, including brand strategy, naming, packaging and tap handle design, was completed at The Brandit, largely shaped by Chief Creative Director, Matt Ebbing. A new immersive mobile-first website and other branding initiatives currently in production are now executed by EBBING Branding + Design.”

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Designed By: The Brandit and EBBING Branding + DesignClient: Unlawful Assembly Brewing Company Chief Creative Director: Matt EbbingLocation: Wilmington, NC, USA

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