These Cans Are One Part Rock & Roll and One Part Craft Beer Propaganda
by Natalie Mouradian on 01/11/2018 | 2 Minute Read
“Nothing unites like a great beer.
Unlawful Assembly Brewing Company is a new craft brewery atop a three-story, 55,000 sq. ft. European-style food hall in Plano, Texas.
Unlawful Assembly promotes the assembly of people, ingredients, and ideas. Driven by a rebellious spirit, the brewery explores nontraditional ingredients, unexpected flavor combinations, and unconventional collaborations, with the kind of reckless optimism that disturbs the peace and the status quo.”
“‘The can designs for Unlawful Assembly are one part rock and roll, one part craft beer propaganda. They unapologetically rise up to proclaim their unconventional spirit.’ – Matt Ebbing, Ebbing Branding + Design
The brand development of Unlawful Assembly, including brand strategy, naming, packaging and tap handle design, was completed at The Brandit, largely shaped by Chief Creative Director, Matt Ebbing. A new immersive mobile-first website and other branding initiatives currently in production are now executed by EBBING Branding + Design.”