The Handcrafted Botanical Illustration on This Beer Makes It Special
by Natalie Mouradian on 12/05/2017 | 2 Minute Read
Hula Estudio designed the packaging for Sargs IPA, a fruity craft beer. The design of the label is the result of a beautifully handcrafted botanical illustration created by incorporating paper cutouts.
“'Sargs IPA' is a craft beer, Indian Pale Ale style, made with love and taking care of every detail. The result is a fruity beer, with strong hops aromas which is very easy to drink and enjoy.
This amount of aromas led us to think about a beer jungle, an idyllic place to lose yourself if you are a beer lover.”
“We decided to make an illustration in which, as happens with craft beer, the creation process had a great role: Work with your hands, take care of the details and enjoy your work.”
Designed by: Hula Estudio