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Beer Malt

The Handcrafted Botanical Illustration on This Beer Makes It Special

by Natalie Mouradian on 12/05/2017 | 2 Minute Read


Hula Estudio designed the packaging for Sargs IPA, a fruity craft beer. The design of the label is the result of a beautifully handcrafted botanical illustration created by incorporating paper cutouts.


“'Sargs IPA' is a craft beer, Indian Pale Ale style, made with love and taking care of every detail. The result is a fruity beer, with strong hops aromas which is very easy to drink and enjoy. 

This amount of aromas led us to think  about a beer jungle, an idyllic place to lose yourself if you are a beer lover.”


“We decided to make an illustration in which, as happens with craft beer, the creation process had a great role: Work with your hands, take care of the details and enjoy your work.”


Designed by: Hula Estudio

Location: Spain

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