This BBQ Sauce is Not Afraid To Get a Little Dirty
by Natalie Mouradian on 12/05/2017 | 2 Minute Read
Adam Lehman designed the packaging for Dirty Jerz BBQ sauce. The result is a slightly grungy solution that also manages to be pleasing to the eyes at the same time.
“Going into final production next year, Dirty Jerz BBQ is a sauce as sloppy as it's origin. Designed to be shared over a pit of flames and backyard brews, Dirty Jerz BBQ Sauce is a new take on a refined style of sauces. The sauce itself is homemade, leading to the mason jar DIY packaging, and the owner/founder believes the sauce embodies the mark itself, a wild swine. The sauce was born out of a passion for having friends over, grilling, and slopping sauce on everything, the refined and uncharacteristic nature of the branding and packaging make this sauce something like a takeaway or a memory in a jar. it's cozy, it's wide open, it's gritty, it's Jersey.”
Designer: Adam Lehman
Client: Wolfgang T.
Location: New York City