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We Love This Colorful Pixel-Inspired Conceptual Pepsi Campaign

by Natalie Mouradian on 12/19/2017 | 2 Minute Read

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Check out this colorful pixel-inspired concept for Pepsi designed by student Jenny Joe.

“Assignment: The challenge was to create a packaging campaign using Augmented Reality.”

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“Approach: Pepsi and DC Comics assembled a collection of cans featuring the characters from Justice League of America. By unlocking the pixel graphic on the can, Pepsi X JLA provides an engaging consumer experience by revealing the hidden superheroes who can battle with other people at San Diego Comic Con.”

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Designed By: Jenny Joe
Instructor: Gerardo Herrera
Location: Los Angeles, US
 

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