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This Cracker Concept Comes With A Unique Take on Structure

by Natalie Mouradian on 12/18/2017 | 2 Minute Read


Arkadiusz Stanikowski created this conceptual packaging for matzOH!, a brand of matza crackers. This concept is unique in that it explores an atypical structure that would capture the attention of any consumer. 

“Kupiec is among the major healthy food manufacturers in Poland. They have been operating in the market since 1987. 

They wanted to redesign their export product line for English-speaking countries. 

Matzoh (matza) is traditional jewish flatbread, made from wheat flour. Kupiec wanted to show that it is great, natural, healthy snack for everybody and it can be served with dip sauces (like an alternative for fat crackers).”


“With consideration of those facts: 

1. The product’s competition had already good, established position in the market, 

2. Today colorful, over-designed packages are out-shouting one another each other from the store shelves… 

…design ended up with irregular shape, atypical way of opening and clean look, so product can stand out from the crowd. 

Matzoh have only simple, natural ingredients and these qualities also stay behind the design idea.”


Designed By: Arkadiusz Stanikowski/VHS KID
Location: Poland

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