Chocolocuras Comes With Some Seriously Cheeky Packaging
by Natalie Mouradian on 12/19/2017 | 2 Minute Read
Supperstudio has created this cheeky packaging for Chocolocuras, a chocolate brand. The design features a bold eye-catching color palette and fun mix and match illustrations of a variety of characters that add a whimsical sense to the overall product.
“It's a game, humor and fun: Who's who? The thief is the policeman, the lion is the hunter ... A different pack for a very competitive category. A design that changes only if you turn the tap. Two characters exchange their bodies and their heads to create a new and different one. The color use and the naming of each product give notoriety and presence at the point of sale. Chocolocuras pursues impulse and a different proposal.”
Designed By: Supperstudio
Creative Director: Paco Adín
Client: Fresh and Goods
Location: Madrid, Spain