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Student Concept

Check Out The Mesmerizing Gradients On These Conceptual Wine Labels

by Natalie Mouradian on 01/09/2018 | 2 Minute Read


Thrival Design created this mesmerizing conceptual packaging for Bokeh, a wine brand. The labels are simple yet satisfying, with a variety of colorful soft gradients dominating the overall look of the label.


“Simple & whimsical design for a contemporary wine

Bokeh Wine is an artisanal wine our studio created to capture and depict the lighthearted faded tingly feeling experienced when enjoying a glass of fine red across the table from a significant other. The bold use of colorful circular gradients celebrates the journey traveled through lively conversation while blurring out any distracting peripheral elements. The metallic foil pressed term ‘Bokeh’ comes from the Japanese word boke (暈け or ボケ), which means ‘blur’ or ‘haze’, or boke-aji (ボケ味) and elegantly finalizes the minimalist design.”


Design/Creative Direction: Thrival Design

Location: Los Angeles

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