Vendors line the halls of Fancy Food Fest

Beer Malt

The Design For These Cider Cans Were Inspired By Music Festival Posters

by Natalie Mouradian on 12/18/2017 | 4 Minute Read


Hired Guns Creative designed this whimsical eye-catching packaging for 45 North Vineyard & Winery’s line of ciders. The designs feature playful typography and colorful illustrations that draw the consumer in.


“For the design of 45 North Vineyard & Winery’s new lineup of canned ciders, we used insight into their target audience to develop a concept that would resonate: we decided to approach the labels as if they were show posters for headlining acts at the same music festival. This approach would yield highly individualized products, a brand architecture more common in the world of craft beer; our experience in this market let us move forward with confidence that the lineup would hold together as a family.”

“With this in mind, we developed a minimal design frame, leaving room for top-to-bottom illustration interacting with large custom typography. We focused on creating fun, playful artwork, all designed to flavour, representing the style of cider either metaphorically or abstractly.

45 RPM Semi-Sweet Cider illustrates a tree trunk made into a turntable, its rings playing like a record’s grooves, with vintage vinyl typography.”


“Oakayzie Barrel-Aged Cider features a beautiful iconic butterfly emerging from an oak barrel, its wings patterned with lunar phases in an echo of its theme, the passage of time.”


“Fresh Coast Dry Cider shows off the relaxing landscape of Michigan’s middle coast, with a skywriter above the lake writing in a beautiful brush cursive.”


Designed By: Hired Guns Creative
Photography: Sean Fenzl
Printing: Mossberg Beverage Marketing
Location: Canada

You may also like