Truman's Brewery Gets a Striking New Look
by Natalie Mouradian on 12/18/2017 | 3 Minute Read
Thirst Craft has come out with this bold eye-catching packaging for Truman’s Brewery. The design features a striking color palette along with a detailed illustration of an eagle, a symbol the brewery has gained notoriety for.
“With centuries of history to its name, Truman’s has a wealth of brewing heritage. Unlike the consistent quality of its beers, however, Truman’s core range had become fragmented, with their once esteemed eagle beginning to show its age.”
“Building all equity into our icon, we set about evolving, simplifying and strengthening our bird, adding pride and prestige to its pose. Restoring consistency and cohesion to the core range, we used a strong new system to unite cans, keg and cask clips with common Truman DNA.”
“Our eagle also spread its wings onto T-shirts, glassware and delivery vans, bringing our bold new brand to life off pack and helping Truman’s soar.”
Designed By: Thirst Craft