Majka is a New Feminine Brand of Protein Products Designed With The Mom in Mind
by Natalie Mouradian on 11/27/2017 | 4 Minute Read
Futura has come out with this strikingly feminine packaging for Majka, a unique new product that aims to bring healthy protein products for moms that are breastfeeding. The design incorporates a soft color palette that helps differentiate this product from the typical intimidating look that protein products often come with.
“Majka is a protein brand for breastfeeding moms. Moms today are more conscious than ever about the products they consume. Due to this, they buy products from companies they know they can trust so we designed a friendly approachable brand.”
“For the icon, we combined elements that can be found in nature. The icon represents joy, beauty and growth and also embraces the organic ingredients found in the product.
We designed a pattern for which we took inspiration from the vitamins contained and needed in the process of breastfeeding and in the recovery afterwards. We created abstract forms from these to create a dynamic and enjoyable brand for the desired market.
Majka, the brand of protein for moms who know what is best for them and their babies.”
Designed By: Futura
Photos By: Rodrigo Chapa
Location: California, United States