The Starbucks Holiday Cup is Here, and You Can Make it One-of-a-Kind
by Theresa Christine Johnson on 11/02/2017 | 3 Minute Read
It seems that the yearly Starbucks cups have become as much a part of the holiday tradition as Christmas music on the radio, festive decorations, and eggnog. Marking the arrival of the holidays since 1997, the Starbucks holiday cups have arrived, as have beverage faves like Chestnut Praline Latte, Caramel Brulée Latte and Peppermint Mocha. Time to don the sweater and gloves, make your way to the nearest Sbux, and celebrate the season!
This year’s cup is the first color-in cup—that’s right, you, the consumer can make your very own unique holiday cup. The cup features a pair of hands holding red cups of coffee (a nod to designs in past years) connected with holiday scenes and a simple red and green color palette. Jordan Kay from Starbucks Creative Studio illustrated this year’s holiday cup design.
The color-your-own idea likely stemmed from the fact that customers have been decorating their cups for years—in fact, Starbucks held a contest to support this creativity. Last year, the coffee brand celebrated the season by featuring the work of 13 customers on their red cups.
“I liked the idea of hands as the centering point, a symbol of connection, love and giving joy,” said Kay. “Whether it’s wrapping presents or decorating a tree, writing cards or enjoying a mug of cocoa.”
“This year’s cup is intentionally designed to encourage our customers to add their own color and illustrations,” said Leanne Fremar, executive creative director for Starbucks. “We love the idea of everyone making this year’s cup their own.”
Additionally, the sleeve for hot beverages is red and encourages customers to “Give Good,” a theme from the Sbux holiday campaign for 2017.
“Giving good can be as small as someone opening the door for you, or recognizing the people that enrich your life—your child’s teacher, a caregiver, a family friend,” Fremar said. “The holidays are a time to celebrate all the good we give to each other and our community.”
Designed by: Starbucks
Designer: Jordan Kay