These illustrations look like they were pulled right from a children’s fairy tale book. Indeed Brewing Company turned to Minneapolis agency Duffy to help organize their beloved beers and communicate more clearly with consumers. The colorful, fun designs go beyond the packaging and actually make you feel like you’re going on a journey with each brew you try.
“Indeed came to Duffy asking for help in creating a master brand language and structure around their already popular, successful craft beer portfolio. Indeed’s beer can designs were iconic, artful and creative. They had a loyal following. People loved the unique art found on each product but what was getting lost was WHO was bringing the consumer each of these beers. The individual offerings were celebrated at the expense of the master brand.”
“Excited to work with the talented illustrator, Chuck U, Duffy created a brand language and a system for organizing content on the cans, bottles and packs. This system still highlights the uniqueness of each brew while also giving credit to the master brand bringing them each to you, Indeed Brewing Company. We are all thirsty creatures indeed!”
Designed by: Duffy
Country: United States
