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PROMOTIONAL

Mexican Agency Human. Has Come Out With This Sleek Promotional Stationery

by Natalie Mouradian on 11/08/2017 | 3 Minute Read

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Branding Firm Human. has come out with this seriously sleek branding and identity along with stationery.

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“For design to be more relevant to human condition and contribute to human activity, it has to have a value beyond its purchase price and style. A lasting value that relates to human existence. That is significant, timeless, affective, ethical, tells a narrative, enhances our lives, and creates a rich story for our collective personal and cultural identities.

We move design concern beyond mere style and shape to include experience, service and participation. As a branding firm we understand successful design posses the strength to forever impact our lives.”

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“The dots between the logotype represent the four elements found in the human genome (DNA). The identity is inspired by space travel that portrays minimal and modern aesthetic with a unique element in copper. The collaterals and stationery are instantly more distinctive, bringing together a versatile and agile visual identity, which represents the essence of the firm.”

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Agency: Human.
Creative Director: Alejandro Flores
Photographer: Pepe Molina
Art Direction: Eugenio Rebolleda
Location: Mexico City

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