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Add a Dash of Spice To Your Life With Daintree Spice Co.

by Natalie Mouradian on 11/01/2017 | 3 Minute Read


A little extra spice never hurt anyone. New Zealand based agency Curious Design created this earthy packaging for Daintree Spice Co.

“Our client came to us with a unique range of natural spice and nut blends-and a desire to distribute them in the lucrative Australian tourism sector around the Daintree Forest. After that it was left to Curious to create a great brand, packaging and communications to match the quality of the product.”


“After devising a brand name that succinctly captured the essence of these blends, we then explored the use of evocative imagery and packaging substrates to reflect the products origins.

“The Daintree region has a plethora of plant and birdlife that is unique to its habitat. One of those is the laughing kookaburra, a bird that also has iconic status in Australian culture. Given its significance, Curious felt that it would be perfect to feature it in the master branding. However we wanted to ensure that the imagery was fully integrated with the name, so a silhouette of the bird perching on the ’t’ of Daintree cleverly achieved that goal. This immediately provided the brand with a memorable marque.” 


“From this strong foundation, a series of abstract illustrations were created for the packaging. All of them continuing the theme of featuring native flora and fauna. These simple, but beautifully elegant graphics were then printed onto natural kraft stock to achieve a handcrafted feel. Creating a true representation of the product values and their source.”


Designed By: Curious Design
Creative Director: Nigel Kuzimski
Senior Designer: Monique Robins
Illustration: Curtis Walker
Location: Auckland, New Zealand

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