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What Is The Nielsen Design Impact Award?

by Jessica Deseo on 11/02/2017 | 2 Minute Read

About The Nielsen Design Impact Award

Last year, we introduced the Nielsen Design Impact Award, in which winners were chosen by combining choice and diagnostic responses from a large number of category consumers with point-of-sale data, this award highlights the power of an effective redesign. Unlike the other categories where winners are selected by our esteemed jury, the Nielsen Design Impact Award puts the decision in consumers’ hands. By highlighting the statistical improvement a brand can make, the Nielsen Design Impact Award recognizes the tangible power of design.

This year we are thrilled to expand this category to recognize more outstanding redesigns that have boosted sales and made a mark in the market. A 1st, 2nd, and 3rd place winner will be recognized, and the highest achieving redesign will win 2018’s Most Impactful Redesign. We will personally invite winners to accept their awards live on-stage during The Dieline Awards Ceremony at HOW Design Live 2018. May the most impactful design win.

Please note, we can only accept submissions from the U.S., and Canada at this time. Entry for this category is free.

 


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