Vendors line the halls of Fancy Food Fest

The Packaging For These Healthy Snacks Reinforce a Natural Organic Feeling

by Natalie Mouradian on 11/28/2017 | 2 Minute Read

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Gabija Platukyte designed this super cute patterned packaging for Tundra, a Lithuanian brand of healthy snacks.

“Tundra is a Lithuanian brand which produces healthy sprouted buckwheat snack bars made only from natural products. Buckwheat is used in production and is grown in Lithuania. They are carefully selected as well as the nuts, dates and raisins that go into the product.

The task was to create an eye catching packaging design which would reflect the brands' ideology.”

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Solution 1: Colours 
We have selected the craft paper which has a natural feeling and is associated with homemade products. Moreover, supplementing colours are also inspired by nature and the main ingredients in each flavour. 

Solution 2: Bold Graphics 
The style of the unique illustrations were selected to be bold, eye-catching and iconic. It is simple, yet conveying the concept. It also easily identifies the main ingredient of each flavour. 

Solution 3: Shape and Additional Graphics
The packaging is comfortable, easy to open and reuse. It has a lock on the backside, so the product stays fresh longer. Additional graphics were created to match the mood and add value with easily legible text.”

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Designed By: Gabija Platukyte

Location: Lithuania

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