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Blend Bros is a Gender Neutral No-Sugar Sauce Brand Aiming to Spice Things Up

by Natalie Mouradian on 11/28/2017 | 4 Minute Read

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Check out this adorable and transparent packaging design for Blend Bros, a UK-based company that specializes in creating delicious yet sugar-free sauces.

“Manchester based family business Blend Bros launched a healthy range of zero sugar sauces to help combat the war on sugar. The range consists of 4 flavours for guaranteed guilt-free dipping and marinating; Smoky BBQ, Piri Piri Ketchup and Sweet Chilli.”

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“The project involved a rebrand to move Blend Bros away from its old masculine protein heavy look & feel to something more gender neutral, opening up the brand to a whole new range of audiences from young families to the all out self-confessed gym lovers. Designs were then created for the range of 4 sauces, including a bespoke bottle design. All designs & illustrations were produced by the inhouse designer at The Flava People (parent company of Blend Bros), Danielle Hodgeon.”

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“The range is bright, colourful and very playful which is carried out through the tone of voice on social media and printed marketing.”

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Designer: Danielle Hodgeon
Photographer: Andrew Brookes / Danielle Hodgeon
Brand: Blend Bros
Manufacturer: The Flava People
Location: Manchester, UK

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