Blend Bros is a Gender Neutral No-Sugar Sauce Brand Aiming to Spice Things Up
by Natalie Mouradian on 11/28/2017 | 4 Minute Read
Check out this adorable and transparent packaging design for Blend Bros, a UK-based company that specializes in creating delicious yet sugar-free sauces.
“Manchester based family business Blend Bros launched a healthy range of zero sugar sauces to help combat the war on sugar. The range consists of 4 flavours for guaranteed guilt-free dipping and marinating; Smoky BBQ, Piri Piri Ketchup and Sweet Chilli.”
“The project involved a rebrand to move Blend Bros away from its old masculine protein heavy look & feel to something more gender neutral, opening up the brand to a whole new range of audiences from young families to the all out self-confessed gym lovers. Designs were then created for the range of 4 sauces, including a bespoke bottle design. All designs & illustrations were produced by the inhouse designer at The Flava People (parent company of Blend Bros), Danielle Hodgeon.”
“The range is bright, colourful and very playful which is carried out through the tone of voice on social media and printed marketing.”