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Student Concept

These Conceptual Pills Come With A Simple Yet Effective Look

by Natalie Mouradian on 11/29/2017 | 2 Minute Read

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Urszula Krasny designed the simple yet effective conceptual packaging for Apotheke, a line of pills that aim to help consumers with a variety of needs.

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“Apotheke comes from the Latin, apotheca (‘storehouse’), from Ancient Greek ἀποθήκη (apotheke, ‘storehouse’). I wanted to create a contemporary look with a bit of nostalgia. The design is strongly based on the composition.


Each label consists of black elements that are shaped after pills, tablets and capsules. These elements are used for the die-cut parts on matching boxes.”

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Designed By: Urszula Krasny

Location: Czech Republic

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