These Chocolates Come With Gorgeous Botanical Illustrations
by Natalie Mouradian on 10/26/2017 | 3 Minute Read
Bloombox Brand Engineers created the bold packaging for Smoor chocolates. The designs feature eye-catching botanical imagery that will transport you to a more tropical state of mind.
“Bliss Chocolates, started in 2010 in Bangalore, India; were planning to launch a large portfolio of products. Their current packaging was at best, ordinary. The generic, drab language, had to give way to an authentic, enthralling and memorable pack design and visual experience.
Also a design system that could lend to the 14+ new product launches with 80+ variants both in exclusive stores and Modern Trade was to be created.”
“A conventional couverture chocolate pack design would usually look at creating a ‘yet another luxury brand’ oomphed up with mandatory staid elegance or ‘one more chocolate brand’ loaded with predictable, colour and final ‘chocolate melt’ trappings. While there was a greater opportunity to stay true to the authentic ingredients story.
Smoor’s packaging design language needed to go beyond mere graphic elements to a carefully crafted artistic expression that would truly bring to life the powerful yet simple brand idea – ‘True Chocolate. True Story’.”
“A signature design narrative that used lush botanical art to give it a glorious, timeless, riveting aura that the brand deserved.
Agency: Bloombox Brand Engineers
Agency Team: Nupur Panemanglor, Esther Patrick, Ashish D’Abreo, Laeeq Ali, Rahul Chawda
Client: Bliss Chocolates Pvt Limited
Client Team: Vimal Sharma, Kanchan Achpal, Pankaj Gupta.
Location: Bangalore, India