White Rabbit's Dark Ale Was Inspired By The Fermentation Process
by Natalie Mouradian on 11/16/2017 | 2 Minute Read
Australian based agency Energi Design created the packaging for White Rabbit Dark Ale. The design features a detailed illustrated label that brings up imagery of green forests and nature.
“Energi Design had the pleasure of working with the brewers at White Rabbit on this limited edition dark ale ‘Brewers Cut’.
Just like the original White Rabbit Dark Ale, this Brewer's Cut Edition is created in open fermenters where yeast runs wild. This version of the White Rabbit classic is slightly higher in alcohol, exhibits increased bitterness but is subtly balanced with malt sweetness.”
“White Rabbit's open fermenters lead creative thinking in the brewery, which in turn led Energi Design to think different about the packaging to reflect this age old technique of open fermentation.”
Designed By: Energi Design
Location: Sydney, Australia