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We Think Ron Swanson Would Love this Whisky Concept for Edradour

by Theresa Christine Johnson on 11/14/2017 | 6 Minute Read

Grab a glass and sit in your recliner by the fireplace—that’s exactly what this concept for Edradour Whisky will make you want to do. Designed by Alex Arzuman and Andy Migevant, it possesses countless ornate, classy details. Foiling feels incredibly high-end, the bottle shape stands out and looks slightly different than many on the market, and texture on the label adds to its extravagance.

“For the 60th anniversary of La Maison du Whisky (Expert in whisky since 1956), we imagined the design of a new concept bottle of Edradour single highland malt. The smallest distillery of Scotland has already made some collaborations with LMDW.”

“The product designer Andy Migevant and I Alexandre Arzuman focused on a brand new concept that could improved the elegance and strength of the whisky bottle by making it not only as a bottle, but also as a trophy, as a product of exception. Therefore we have designed a label in 2 parts : the biggest part always stays the same, but the smallest part (the circle) can be changed according the event or the whisky contained in the bottle.:

“3 circles have been created for the occasion:

  • 60th anniversary bottling
  • 12 years old
  • 18 years old

The bottle, glasses and labels have been completely created. No 3D rendering has been used.”

“The labels are made with black pantone, copper hot stamping and invisible debossing. Some parts of the bottle are painted with copper painting.”


Designed by: Alex Arzuman, Andy Migevant

Art director: Alex Arzuman

Product Designer: Andy Migevant

Graphic Designer: Marion Reau

Printer: Spind printing

Country: France

City: Paris

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