This Super Fun Ice Cream Packaging Has Stolen Our Hearts

by Natalie Mouradian on 11/20/2017 | 3 Minute Read

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Nero Graphic Atelier designed this fun packaging for Paolo Artisan Ice Cream. The result is an eye-catching colorful solution that makes us want to scream for ice cream.

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“Paolo’s brother started this business in June 2010 to provide high quality and fresh homemade gelato. They asked us to help them make this brand looks fresh, simple, young, dynamic, energetic and sophisticated. We created their identity design, packaging, and print collateral.”

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“The rise of ice cream gelato means Paolo needed to improve in shaping his brand identity. The challenge faced with Paolo’s brand identity was to create a brand of ice cream that is fancy, dynamic, and colourful but also simple and modern.

We designed a customized logotype especially for Paolo, and we used vibrant patterns and colors to make the brand look catchy & fun, because everyone loves ice cream.” 

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Designed By: Nero Graphic Atelier

Designer: Yohanes Raymond

Location: Indonesia

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