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Student Concept

X Marks The Spot For this Fragrance Concept Driven By Imagination

by Natalie Mouradian on 12/07/2017 | 3 Minute Read


Pratt Institute student Huei-Tai Chen designed the packaging for Hypothèse, a conceptual fragrance brand that invites the consumer to use their imagination.

“The name of this fragrance is all about imagination. Imagine that you walk down the street and pass by a random girl, and you smell the fragrance she wears. You like that smell, and you start to imagine who she is and how she lives her life. This is the smell of hypothèse.”


“The shape of the bottle comes from two crossing lines, adding two full circles on the bottom and the top of this ‘X.’ It is a very rational shape, and I tried to give an elegant and soft touch for it. That is the reason why I put a golden ring over the navy blue neck.

This is a Student Project from Pratt Institute, Spring 2017, Fragrance Packaging Design”


Designed By: Huei-Tai Chen
School: Pratt Institute
Instructors: Prof. Marc Rosen / Filipe Sena
Photo Credits: Hideaki Hamada Photography & Yinchen Chen
Location: Brooklyn, NY

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