Warm up with JA Magnus Reserve Straight Bourbon Whiskey
by Ivan Navarro on 02/09/2017 | 4 Minute Read
Sure, we all love to knock back a few drinks from time to time, but the JA Magnus Reserve line is for those looking to elevate their spirit game. The 16 year old bourbon is a brand-new product line from the award-winning Joseph A. Magnus & Co. Distillery in Washington, D.C., which enlisted the help of David Cole Creative to create a truly bespoke package. Housed in a box made of American Walnut, two doors open to reveal the signature bottle, hand labeled and bearing meticulous details. Soft details include a crushed velvet base and bottle pedestal, because a bottle this rich shouldn’t lay just anywhere.
"For this special release, a special package was required - one that would properly convey the richness, luxury and rarity of the product it contains. The J.A. Magnus Reserve line is a newly-formed special-edition product line of the Joseph Magnus Distillery, with this 16-year old bourbon as its inaugural release.
The existing Joseph Magnus brand mark was modified to reflect the name of this specialty line – “J.A. Magnus.” – and an additional execution of this name was created for use on the die-struck medallion which adorns the outside of the box."
"The label configuration is modular. The upper label will remain mostly the same for each new release, only changing the indicated year, as required. The lower portion of the label will be modified to represent the specifics of each new release. The labels are printed in PMS spot gray and metallic gold on a sheet-fed, offset press. They are then foil stamped and die-cut. Each label is hand applied to the bottle."
"The box structure itself is a new, original design, 100% custom made for this product line. After conceptual sketches, it was visualized in digital 3D using Cinema 4D. The final build is true to the original concepts. Each box is handmade in the USA, from solid American Walnut. The solid-wood base of the box and the bottle pedestal are both lined with crushed velvet. The doors are held shut by inlaid magnets. The recessed base and a unique cut-away in the interior, upper door surfaces holds the bottle securely in place during shipping."