A Gift of Water New Year's Box for Many
by Ivan Navarro on 01/26/2017 | 3 Minute Read
Health & Happiness Advertising Agency, LRXD, took holiday gifting to a whole new level with the Gift of Water New Year’s Box. The sleek water bottle was gifted to clients over the holidays with a message of “Health & Happiness” but the real gift was in the packaging. In addition to sharing vital water shortage figures, the custom designed box revealed a donation on behalf of the recipient to Raincatcher – A non-profit organization dedicated to harvesting rainwater in impoverished nations.
The ultimate pay it forward gift, each donation provided 5,000 people with fresh drinking water for an entire year!
“As this new year began, LRXD wanted to pass on our health and happiness values to clients by passing on some good to the world. While the agency gift simply seemed to be a sleek water bottle, the message emblazoned on the box was an important one — a donation in their name would provide clean drinking water for thousands of people."
"Each bottle was housed in a custom handmade box created with book-binding board. The modern line art design was laser engraved and letter pressed onto Neenah Classic Crest Epic Black using metallic inks.”
Creative Directors: Kelly Reedy, Jamie Reedy
Designer: Drew Bentley
Copywriter: Ashley Rutstein
Production: Valerie Hawks
Senior Producer: Jamie Sharp
Production Company: Method & Madness, Denver
Designed by LRXD