Microme Cosmetics is Makeup With Provenance
by Ivan Navarro on 01/23/2017 | 3 Minute Read
A holistic vision fuels the story-telling behind this beauty concept by Russian branding agency, Funky Business. As a way to highlight Microme Cosmetics' allegiance to its ingredients, the range mimics the look of its makeup under the microscope. The result is an honest iteration of tactile packages, designed to deliver on the products' provenance in a subtle yet impactful way.
"Microme Cosmetics are an innovative solution in the field of molecular makeup. Natural ingredients and the latest scientific developments have allowed for the creation of safe and effective solutions for rejuvenation and skin protection. The product line consists of three well-developed positions helping to get a full range of skin care products. Skin Protect — protection, Skin Care — Care, Skin Control — constant care."
"The main objective was to reflect the company's innovative approach to their products and natural ingredients, but not to make it trivial. We decided to look deeper and explore the basic ingredients of the cosmetics from under the microscope because its molecular properties provide such effects. On the molecular level each object forms incredible patterns, so these patterns were the basis for the packaging ideas."
"As a result, the decision was to use a tactile pattern formed by the main ingredient of the product. High-quality paper and special printing technology made it possible to not only to see but also feel the contents of the box."
Designed by Funky Business
Creative Director: Mikhail Ankudinov
Art-director: Ilya Tumaikin
Designer: Sergey Ryadovoy
3D, retouch: Konstantin Simonov
Project manager: Anna Raskova