This Kellogg's Fruit Chips Concept will Get You Ready to Snack
by Theresa Christine Johnson on 01/23/2017 | 2 Minute Read
Dried fruit and chocolate are a match made in heaven, so it’s safe to say your mouth will be watering for these tasty snacks. Anastasia Igolnikova designed a concept for Kellogg’s, including their fruit chips and choco balls. Adorable illustrations bring the ingredients to life (literally) and make snacktime fun, no matter what age you are.
“Concept of lively and vivid packaging for Kellogg's Fruit chips. With the deep black and bright contrast as its color scheme, the designer takes inspiration from minimalist design with a playful combination of typography and illustration. Fruit that flies, heroes catch on letters and hover together in a united composition. This interaction creates movement on the package.”
Designed by: Anastasia Igolnikova