Nake Cold-Pressed Juice
by Theresa Christine Johnson on 10/03/2016 | 3 Minute Read
Nake is just juice, and nothing else. This line of cold-pressed juices is made with a variety of fresh fruits, and BR/BAUEN designed the branding and packaging to emphasize their focus on pure ingredients and big flavor.
“Created to accompany the new consumption habits related to nourishment, Nake brings its product’s final purpose within its identity: Purity, simplicity and function. The project aims to bring personality in its communication to accomplish distinction in the segment of cold pressed juices, given the concept of purity and simplicity we developed the verbal/visual speech having the packaging as its main touchpoint. Objective cleanness which transmits how sophisticated the product’s preparation is, while still being perceived as friendly and natural.”
Nake comes in clear bottles to let the rich hues from the freshly squeezed juice show through. A graphic system is in place to indicate how many fruits are used in each one, creating a subtle background to the front of the label. The temperature needed for cold-pressed juice comes into play with the logo, and text and colors on the label are kept simple to further express the purity of the juice.
Creative Direction / Design: Rodrigo Francisco & Braz de Pina
Strategy/Naming: Luís Feitoza
Support Design: Murilo Pascoal
Designed by BR/BAUEN